Meadow & Fern Flowers

Visual Identity ✦ Squarespace Website ✦ Social Media Templates ✦ Packaging

Meadow and Fern Flowers is a boutique florist that specializes in sustainable and artisanal floral arrangements. Their commitment to eco-friendly practices is intertwined with a passion for creating beautiful, memorable bouquets and decorations that enhance any occasion. The brand celebrates the natural beauty of flowers, thoughtfully sourcing materials and focusing on environmentally conscious methods.

For Meadow and Fern Flowers, I designed a visual identity that embodies the essence of nature and elegance. This included the creation of a Squarespace website to elegantly display their services and portfolio, social media templates that reflect the brand's serene and organic aesthetic, and packaging that emphasizes sustainability and beauty.

The brand's colour palette draws from natural tones, with greens, creams, and earthy reds that evoke a garden's warmth and vibrancy. The primary logo and alternate versions feature clean, organic lines, ensuring versatility across various applications— from web design to physical packaging. The chosen typography complements the visual elements, enhancing readability and maintaining the brand's elegant style.

The illustrations used throughout the brand's assets serve a dual purpose; they can stand alone as eye-catching designs or be integrated into patterns for broader use on the website, stationery, and promotional materials, ensuring a cohesive and immersive brand experience.