Grace Lillian Lee
Visual Identity ✦ Squarespace Website ✦ Social Media Templates ✦ Packaging
Grace Lillian Lee is a multifaceted artist who draws inspiration from her Torres Strait Islander heritage to create unique fashion and art. Her work merges traditional techniques with contemporary designs, celebrating cultural narratives and fostering community engagement through fashion performances and collaborative projects. Grace is not only an artist but also a mentor, actively involved in empowering young artists and promoting sustainable fashion practices within Indigenous communities.
For Grace Lillian Lee, I crafted a visual identity that captures the essence of her unique artistic approach, integrating traditional cultural elements with a modern aesthetic. The logo, designed to be timeless and clean, uses an uppercase font to convey modernity while incorporating a GLL monogram that brings an organic, hand-drawn feel, echoing the artisanal nature of Grace’s work.
The color palette features a vibrant orange that stands out against rich and deep blacks, providing a visual representation of her bold and energetic art style. These colors are used across various brand materials, from the website to packaging, ensuring consistency and recognition. The chosen typography, supports the clean and modern feel of the logo, ensuring legibility and maintaining the brand’s contemporary edge.
This branding not only reflects Grace’s vision and values but also enhances her visibility in the art and fashion industries, inviting audiences to connect with her work on a deeper level.
The design elements were carefully chosen to align with her commitment to cultural preservation and artistic innovation, ensuring that each touchpoint invites engagement and celebrates her roots and expansive career.
